The Helsinki Seagulls to Fly Higher with Zero G

The Helsinki Seagulls basketball team will be wearing Zero G custom insoles, beginning January 2016.

This sponsorship deal comes on the heels of an extended test period, where select team members wore and positively evaluated Zero G insoles for comfort and performance.

“I really needed these [Zero G insoles],” asserts Helsinki Seagulls power forward Terrence Watson. “My feet were hurting before and these are helping me out a lot.”

Providing customized comfort for each player, Zero G aims to give the Seagulls a collective lift.

“The Helsinki Seagulls will continue to rise in the ranks,” states Zero G CEO Patrik Louko, “and Zero G is there to support them along the way.”

Two of a kind:

The partnership between the Seagulls and Zero G is a pairing of two upstart organizations.

A relatively new club, the Helsinki Seagulls were promoted to Finland’s top basketball league, the Korisliiga, following the team’s inaugural 2013-2014 season.

Zero G has similarly scaled professional heights within a short period: Established in January 2014, the company has grown to be the largest producer of fully-custom footwear worldwide.

On the parallels between the team and his company, Louko notes that “there’s a shared tenacity, a commitment to excellence” in the two organizations, and he welcomes the partnership as “an opportunity to show what Zero G does best.”

Fully custom support:

With its patent-pending core and graduated thickness, Zero G provides support ideal for athletes ranging from 50kg marathon runners to 120kg basketball players.

Unlike traditional insoles, Zero G insoles are fully customized to the feet of each individual wearer.

Custom fittings can be made within 5 minutes in-store. Thereafter, customers may order pre-customized insoles online to have game-changing comfort delivered to their door.

More information:

More information on Zero G products and fitting locations can be found at; further information on the company, can be found at

For European partnership opportunities, please contact CEO Patrik Louko at For information on American retail partnerships with Zero G, contact Robin Niehaus at or (610) 623-1982.